Hell Runner
Branding
2011
Event Branding
  • Brooks Hell Runner
    Event Branding
  • The Brooks Hell Runner events are notorious for being some of the toughest trail runs in the country. It was our job to create a new identity which hinted at the epic challenge which lay in wait. The old identity was tired and dated, but it had history and the event organisers wanted to retain some of the flavour. Combining chunky new type with a devilish running figure we created a new identity which both the sponsors; Brooks and the event organisers loved.